Reserve a Piece of New Rochelle History

As previously reported, New Rochelle will celebrate its 325th Anniversary next year with a series of community events and activities, all planned by a volunteer steering committee.

To build awareness and excitement as the anniversary year approaches, colorful banners displaying the official 325th logo will soon be placed on lampposts along North Avenue and other major thoroughfares. The first wave of banners will go up in advance of this year’s Thanksgiving Parade and more will follow in the months ahead. All will continue to be displayed throughout 2013.

The banners serve another critical purpose: they will provide sponsorship opportunities for residents, businesses and organizations and, thereby, help raise funds to support 325th activities. So, if you would like to show your community spirit — and own a little piece of the 325th festivities — this is your chance.

Each banner will feature a personalized inscription of up to three lines of fifteen characters each. Banners can display the name of a family, advertise a business, honor a friend or even memorialize a loved one.

A single banner sponsorship is available for $325. You can also sponsor five banners for $1,000. However, for a limited time, individual banners are being offered at a special “early bird” rate of $250. To take advantage of this opportunity, you must place your order before Monday, October 29th.

You can order your banner using this form. (Note that the form shows an early bird deadline of October 22nd, but that has been extended by one week.)

For more information, please call 914-654-2159 or email


Armory Decision Protested

The fate of the former Naval Armory on East Main Street has long been a flashpoint for heated debate. Over the years, the City’s goals for the Armory have changed; our initial Echo Bay waterfront plans called for the Armory’s demolition, while our revised plans call for its adaptive reuse. As a result, some advocates for the Armory’s preservation are understandably skeptical of the City’s intent.

So it is not surprising that when the City designated one of two competing teams to undertake a restoration of the Armory last month, there was disappointment among supporters of the losing team, many of whom were active in the “Save the Armory” movement. At our City Council meeting this week, several dozen turned out to voice their displeasure, offering forceful comments, quite a few with a personal edge, during the course of a very long public hearing.

I appreciate every citizen’s right to criticize their government, and public officials must be able to accept critical comments with an open mind and a thick skin. I hope I conducted myself accordingly. Moreover, I genuinely admire the passion that impelled many speakers, even if I don’t necessarily share their politics.

But I disagree strongly with the substance of their critique. In my opinion, the Council pursued a fair and evenhanded process and reached the correct decision, opting for an exciting concept, advanced by a capable, experienced, and professional team. Moreover, I think that the great majority of New Rochelle residents do not share the outlook or priorities of most of those who protested. Above all, I remain very optimistic about the prospects for the Armory and the overall development of Echo Bay … and those are goals that should unite all New Rochelleans.

At the conclusion of the public hearing, I made the statement shown below, laying out the history and context of this matter in detail and outlining the logic employed by the Council. If you are interested, then please take a few moments to watch it, or read the transcription attached below. You can also watch the entire meeting over the Internet.

Remarks of Mayor Noam Bramson

October 10, 2012

Before we adjourn, I would like to make a statement regarding the Armory. I listened carefully and respectfully to all that was said tonight, and I hope you will give me the same courtesy in response, even if you disagree with some of what I say.

It is not my intent to address any personal comments directed to me; I see little purpose in debating them. Instead, I want to confront head-on the claim that the Council made the wrong decision in its selection of a team to redevelop the Armory, and that the selection process was unfairly biased. Because I disagree strongly with that claim. And there may be some folks observing this meeting in person or on television, who don’t have the benefit of context or history, and who might feel that this claim deserves a response.

So here are the facts, as I see them.

In April, the City Council discussed in public session the terms for an request for proposals (RFP) for the adaptive reuse of the Armory, within the context and the timetable of the overall Echo Bay redevelopment. The purpose of an RFP is to encourage open competition, so that the best ideas and the best talent can rise to the top.

In May, the City Council issued that RFP, distributing it as broadly as possible and also posting it online. And, by the way, no individual or group received that document in advance.

The RFP put no limits on the vision that could be offered, and it outlined some of the standards that the Council would employ in choosing a proposal, including the experience and capacity of the development team, the project concept and site plan, and the proposed strategy for financing improvements and operations.

The RFP set a submission deadline of July 20th.

In response to the RFP, the City received two proposals, one centered around a dining/food concept from a team called Good Profit, the other centered around the performing arts, which I’ll call the Memorial Center.

Conceptually, the two submissions had a fair amount of overlap. The Good Profit proposal also featured art and performance space. The Memorial Center also featured a restaurant. And both aimed to set aside an area for Veterans services.

In other respects, however, the two proposals were quite different. The Good Profit proposal was considerably more detailed in its cost estimates and scope of anticipated work. And it also included much more background information about team members and their areas of expertise – incidentally, many of those team members are New Rochelle residents.

The Memorial Center proposal was primarily a narrative description of goals, with only limited information on team members’ credentials and quantitative estimates that later proved wide of the mark. It also created some confusion by listing among its Advisory Committee members individuals who were not, in fact, associated with the project.

Both teams were invited to make a presentation to a special meeting of the City Council held on August 7th. Good Profit immediately accepted this invitation. The Memorial Center team initially argued for a postponement, before agreeing to come. I am not aware of any prior instance in which an applicant actually struggled with City staff over an appearance date.

At the August 7th meeting, each team was given a full and fair opportunity to impart whatever information it wished, with no time limits or constraints.

It was stated that both teams would be asked to submit supplementary information in response to questions.

It was also stated at the meeting, in the presence of both teams, that the City Council would quote “have to make some decision about the direction in which it wants to move by approximately mid-September.”

Shortly following the August 7th presentation, both proposals were placed online for public review, and the Department of Development sent letters to each team with detailed requests for additional information. The deadline for this supplementary information, as indicated explicitly in these letters, was August 24th.

The Good Profit team provided a comprehensive, point-by-point response to the Department of Development’s inquiries, backed by supplementary data. The Memorial Center team provided a very limited response and indicated that more information would be forthcoming at an unspecified future date.

The Memorial Center team did subsequently assemble more information. Ordinarily, a team would provide any new materials as quickly as possible to the City’s staff. But the Memorial Center team opted instead to organize its own public meeting to unveil new plans. The City Manager at first declined to make City Hall available for this purpose, citing the importance of being even-handed to both teams. The Memorial Center team then circumvented the City Manager’s direction by asking neighborhood groups to sponsor the event, and these groups proceeded to reserve the City Council Chamber through DPW. When the City Manager learned of this maneuver, he made his displeasure known, but still allowed the meeting to go forward on September 18th.

The new presentation was more polished that the Memorial Center’s prior submission, but still contained very significant omissions and still failed to address many staff inquiries. It was not provided directly to the City staff until the next day, shortly before a scheduled meeting of the City Council.

During that September 19th meeting, the Council publicly discussed the two proposals, received input and recommendations from staff, and by an informal vote in which each Council Members expressed a preference, designated the Good Profit team as the developer for the Armory. A formal vote on the terms of a Memorandum of Understanding is expected to occur later this month.

The last-minute materials from Memorial Center team, even if they had been submitted in a timely fashion, would not, in my opinion, have altered the Council’s decision-making. After all, the Council did see these materials prior to making its selection and has had a chance to review them more fully in the time since – and no one’s opinion has changed.

The Council chose the Good Profit team because of: (1) the positive potential of a restaurant/dining concept; (2) the relevant experience of the Good Profit team members; and (3) the professionalism demonstrated in the Good Profit team’s interactions with the City.

In other words, the better team and the better proposal won, based on the exact criteria established at the outset and following the exact timetable established at the outset.

When you get down to it, what’s been demanded by some speakers is not a fair process at all. They have demanded a different set of rules than apply to every other group or individual that has sought to do business in New Rochelle. They have demanded that the City simply overlook glaring deficiencies in the content and manner of their presentation. They have demanded that the scales be tilted heavily in their direction.

And, at times, these demands have been backed up by threats and anger and personal attacks, if a particular group does not get its way.

I believe that the great majority of people in New Rochelle are repelled by this kind of negativity and simply want to accomplish good things for our city.

I see the sign here that says “Hear the People.” Well, I agree with that. I hear each of you very well. We hear from some of you every month, and God bless you for taking the time to make your views known. But it is our job on this dais to hear all the people, including the quiet people who do not come to hearings or march in protests. And I believe that most people in our community have views very different from those that were expressed tonight.

Every major development is complex, with inevitable challenges and ups and downs. The capacity to persist through such challenges in a calm, deliberative, professional way is among the qualities that the City must require in any partner that seeks a constructive relationship.

I do not doubt that many here are sincerely and passionately committed to the preservation of the Armory, and that many here are sincerely and passionately committed to honoring and supporting our veterans. And every one of us shares that commitment.

The Good Profit team proposes to apply talent and resources to the adaptive reuse of the Armory, and to include a meaningful veteran services component in their plans. They intend to pursue many of the goals that you yourselves have articulated.

This will be a difficult undertaking. There are no guarantees. It may even prove impossible. But we are committed to a good faith effort.

When passions have cooled, and you have a chance to consider the facts more fully, you may come to realize that as advocates, you have won a significant victory.

It is my hope that those who have advanced these priorities with such energy will now do everything possible not to undermine this effort or root for its failure, but instead to support it and to give it every possibility for success.

Thank you for listening.


New Lights Brighten Transit Center and Save Money

As noted here this summer, the City Council approved installation of new high-efficiency LED light fixtures in the New Roc City and Transit Center garages, supported by a loan from the New York State Power Authority.

Now installation at the Transit Center is almost complete, and the work at New Roc City is about to begin. These new lights for our parking garages are expected to cut energy use by about half, reducing CO2 equivalent emissions and energy costs for the City. Over the expected 20-year lifespan of the new lights, total savings for local taxpayers will be about $2 million.

Reducing municipal energy costs and greenhouse gas emissions is one of the goals of GreeNR, New Rochelle’s Sustainability Plan. In this spirit, the City is already undertaking comprehensive (and money-saving) energy improvements at City Hall and the Police/Court facility. Up next: replacing all outdoor street lights with more energy-efficient models.

You can read more about the lighting upgrades in Patch and the Daily Voice, or watch the video report from Patch below.


Food Clusters Hold Promise for Cities

As previously reported, the City Council has opted to pursue a dining and food sale concept for the adaptive reuse of the former Naval Armory on East Main Street. There are many significant hurdles to overcome before this concept becomes a reality, but there is already ample evidence that food and restaurant activities can provide a major boost to urban development efforts.

This recent article from the International Economic Development Council provides additional details about “Urban Food Industry Clusters.” The article focuses more on center cities than on inner-ring suburbs like New Rochelle, but the general principles still apply. If you are interested in this subject, it is worth a read.


Attention News Junkies!

The Newseum in Washington has created a website that provides instant access to almost 800 newspapers. By clicking on a city within a map of the United States (or other countries), you can pull up an image of the front page of the daily newspaper in that community. Pretty neat! And a little addicting.


Two New Books Showcase New Rochelle

If you are interested in our community, want to demonstrate some hometown pride, or simply enjoy supporting great volunteer efforts, you won’t want to miss two new books that showcase New Rochelle.

The first is entitled “One Day: Photos of Life in New Rochelle,” and it features photographs taken throughout our city on October 10, 2010 (10-10-10). Spearheaded by New Rochelle resident Karen Hessel with assistance from many volunteer photographers and organizers, the book provides a community portrait that is both sweeping and intimate. You can order a copy at online, find out more about the project, and preview a series of fantastic aerial shots of New Rochelle. And you can read more about the volunteers who made this publication possible in this Journal News account.

The second is a collection of historical postcards of New Rochelle, assembled and annotated by our wonderful City Historian, Barbara Davis. Called simply “New Rochelle,” this is the second book authored by Ms. Davis, and it will be a big hit with local history buffs. You can order a copy online.

These terrific new books are a great way to get ready for the city’s 325th birthday next year, so sincere thanks to Ms. Hessel and Ms. Davis. And be sure to order your copies!