For cities, successful marketing is more than fluff; it can be a valuable part of an overall strategy to attract economic development, sustain home values, and enhance our community’s image. That’s why the City has stepped up efforts to promote New Rochelle in a professional way, under the umbrella of our “Ideally Yours” brand.
These three new videos are the latest examples. Intended primarily for an external audience and being rolled out on social media, they help illustrate why New Rochelle is an ideal place to Live, Work, and Grow. There’s a lot of overlap among the three videos, with plenty of recurring images, but each has a slightly different message, depending on the target audience. Personally, I like the Grow video the best, but they’re all good. Take a look.