Click image to link to video.

OK, it doesn’t quite have the drama of the New Year’s Eve ball drop, but this video highlighting New Rochelle’s ad in Times Square is still worth a quick look.

The Times Square ad is part of New Rochelle’s Ideally Yours branding campaign, which is aimed at attracting investment and positive attention to our city.  The ad is being displayed at no cost to taxpayers through an agreement with Outfront Media.