You’ll love this video.  (Or at least I do.)  To view it, visit then click on “Play Video.”

Click photo to link to video

As New Rochelle pursues the most ambitious economic development initiative in our history, we want to be sure to tell our story in a compelling way to prospective businesses, investors, and residents.

That’s the intent of our new brand “Ideally Yours,” and that’s the purpose of our new website at

I really do love the introductory video, but that’s just an attractive teaser, so be sure to check out the website as a whole, which highlights our community’s great assets and opportunities, contains testimonials from local businesses, and offers convenient connections to our development staff.  The website will be just one component of a broader marketing strategy that also includes written materials and potentially advertising – saying why New Rochelle is the ideal place to live, work, and grow.

New Rochelle has a great story.  Spread the word!