My community spotlight series takes a look at some of the interesting businesses and establishments that give New Rochelle its unique character and about which many residents may be unaware.
Gallery, live-work space, artist community, and entrepreneurial engine, Media Loft is located at 50 Webster Avenue, within the historic Knickerbocker Press building complex, about a block north of Main Street.
Media Loft fosters the creative expression and business ventures of many artists and craftspeople, some well-established and others emerging, while providing space for exhibits and events that are often open to the public.
Wandering around the building during a public function can be a joy. The diversity of style and talent is remarkable, with everything from whimsical portraits to practical (and beautiful) ceramic dinnerware available for display and purchase. The artists are generally on hand to explain their work. And the structure itself is a charming example of adaptive reuse.
Under the direction of Judith Weber, whose vision and business savvy have been crucial to its success, Media Loft has assumed a leadership role in the local and regional arts community, and is a can’t-miss stop during the annual New Rochelle ArtsFest.