“Wayfinding” Signage Aims To Make Downtown More Customer-Friendly

Although downtown New Rochelle has a sufficient number of public parking spaces to serve current demand levels, customers who are unfamiliar with the area are often confused about appropriate access routes to parking facilities. To help address this challenge, the City government and the Downtown Business Improvement District are partnering, with a contribution of $5,000 each, to design a “wayfinding” signage system that will simply and clearly direct motorists to convenient parking sites.

I consider this a worthwhile expenditure that will contribute to a healthy business climate, especially if paired with a comprehensive program that includes additional economic development, investment in infrastructure, and aggressive retail recruitment.